Subscription, consumable, or both?
Subscriptions, consumable credits, one-time unlocks — each fits a different kind of value, and the wrong choice quietly caps your revenue. Some apps deliver steady value and should bill steadily. Some deliver value in bursts and should sell it in bursts. Many should do both. We map how your users actually get value and match the structure to it, then design the tiers so the upgrade path is obvious instead of annoying.
Priced against what it costs you
If every power user costs you real money to serve — compute, API calls, content, support — then pricing isn't marketing, it's survival. We model your cost per user before setting a price, so your heaviest users are your best customers instead of your biggest losses. Margin isn't what's left over after you guess. It's something you decide on purpose.
Margin isn't what's left over after you guess. It's something you decide on purpose.
Most of the money is behind the first purchase
The first transaction is the smallest one a good customer will ever make with you. The real revenue is in what comes after — the deeper tier, the annual plan, the add-on, the offer that exists because you finally know what this user values. We build that ladder deliberately, so your best customers always have a next step that's worth taking.
Priced to win, not just to cover costs
Your price says something about you before a user ever opens the app. We position against the market you're actually in — what alternatives charge, what your advantage justifies, where you can command a premium and where you'd be foolish to try. Cheap is a strategy. Premium is a strategy. Accidental is not.