Matched to the app, not the follower count
Influencer marketing fails when it's bought like ad inventory. It works when the audience already contains your users and the creator actually gets what your app does. We find those matches, structure deals that make sense at your size, and build campaigns a creator can deliver credibly — because their audience can smell the difference too.
The channels past the ad auction, where acquisition gets cheaper instead of more expensive.
Ads people don't skip out of reflex
Full-service means we can put real production behind you — concepts, scripts, actors, editing — for YouTube, TikTok, and wherever your users actually watch. Made to earn attention, not just interrupt it, and made to be tested: hooks, cuts, and claims measured against what converts, not what looks good in a reel.
Same concept, three cuts — every hook tested against the one that follows it.
Raising what a customer is worth
Acquisition cost only matters relative to what a customer brings back. We work the other side of that equation: the offers behind the first sale, the partnerships that open channels you couldn't buy into, the deals that turn a good app into a distributed one. Business development is a marketing channel — most app companies just never staff it.
What we work through
- Creator fit
- Whose audience already contains your users, and who can say so credibly.
- Deal structure
- Terms that make sense at your size, not at an enterprise's.
- Creative testing
- Hooks, cuts, and claims measured against what converts.
- Partnerships
- Channels you can't bid your way into, opened by a deal instead.
Marketing, generally
Apps are our specialty, not our fence. The same discipline — find the audience, structure the offer, measure what converts — applies to most businesses that need marketing done seriously. If that's you, the call works the same way.